This is a followup on my previous blog entitled How I Went From Page 35 to Page 3 in Fifteen Minutes – Orange County SEO
In the post, I cited the importance of the Title tag on a website and the difference it can make in a hurry. I had a photography website that I had neglected and let languish for months. I’ve been focused on many SEO projects and just didn’t bother with the photo website. Frankly, I’d been getting exposure for my side-work of photography through my real estate contacts and YouTube videos on my photography.
This website had ranked on page one for “Orange County Photographers” until I decided to abandon the position and really convert davekeys.com to what it should be, an SEO and web strategies focused website.
Last week I was reviewing in my ADHD way, lots of things and gave the photography angle a quick look and noticed my website, Pennycafe.com had dropped out of sight. Where was that website?
Page 35. Yep, almost as if “penalized” by Google. Taking a closer look at things, I noted that the title wasn’t very specific and decided to streamline it, and to be honest, I swapped the theme for one a little less “noisy” and, finally, added a new post (a photograph and a few lines about it).
I’m guessing the real difference was the title text. It usually is.
caveat: you might read this, and check for ranking, my ranking for orange county photographers may appear page two because that’s the nature of a new changes in competitive SERPs and results vary by whatever Google datacenter you may query. As I cited previously on my “page 3″ post, the position today or tomorrow is relatively unimportant compared to long-term placement and the dramatic shift achieved by simply adjusting the website title.
