Orange County Photography Website by Dave Keys
OK, so page 3 is nothing spectacular but the website in question hasn’t been my chief concern for some time. I’ve been pretty busy doing SEO for others while my own SEO “house” has fallen behind in maintenance. I also run a photography website. I’d actually been on page one for “Orange County photographers” but I really wanted the website that enjoyed that rank to be used for my general web marketing and SEO business, not just for photography so I re-purposed the website and oriented it toward Orange County SEO. I changed the title and started posting content related to web marketing and SEO. The site soon moved to page two for photography and only page three for SEO but no matter, this is a long term shift. The problem is that as soon as I’d made the change, I lost the time to commit to promoting the page enough for top Google placement. Then the grandchildren were born.
Yes, twins.
I added photos to my Picasa web album and gave thought to my photo blog which needed some attention, but I was awfully busy with work and helping out with the new family additions.
Finally, today I took a look at the standing of the poor photography website. What? Where was it?
Page 35. Well, no wonder. The title didn’t match the term I wanted to rank for and there weren’t enough back-links to force the placement anywhere so there it sat on page 35.
I wondered if this could be some kind of penalty but other search terms directly keyed to particular posts ranked well so, it had to be poor on-site SEO and lack of recent fresh material.
Today, I chose a cleaner, leaner WordPress theme, added an article and changed the title to include the Keyword phrase, “Orange County photographers”
Fifteen minutes later, the site appeared on page three for the search.
It didn’t take an Orange County SEO expert or genius to fix that.
The title is always the most important element of on-site SEO.
