Orange County Real Estate Photographer’s Secret To Beautiful Profits
How Important Are Real Estate Photos? What about a $22,000 higher Closed NET Price? Is that important to your bottom line? Then, read on…
Photography can make all the difference in your sale. Anyone involved in selling real estate should be familiar with the point2.com study showing a clear inverse relationship between the number of photos on a listing and DOM.
Not only that, but the same study goes on to point out that the number of photos can affect the selling price by several percentage points!
From the Point2.com article
Point2 (point2.com) conducted a study monitoring listings over a 30-day period which clearly showed that properties which feature just one photo generated approximately five views and 1.37 leads, while listings displaying 21 or more images received over 77 views and close to 11 leads. Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views. Another study relating to the number of photos a listing posts compares photos to the number of Days on Market (DOM). The findings show that listings with more photos sold faster.
This is the shake down on the photos to Days on Market (average) analysis.
- 1 photo = 70 DOM
- 6 photos = 40 DOM
- 16-19 photos = 36 DOM
- 20 photos max – 32 DOM
And listings with fewer photos sold for less. The Closed NET Price as a percentage of the Original Price also showed a direct correlation. (These findings are based on 2006 numbers and are again estimates.)
- 1 Photo = 91.2% of Original Price
- 6 or more = 95% of Original Price
According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos.
Read the article: The Successful Combination of Photography and Real Estate | Point2 Newsroom
