Why are Orange County real estate photographers in demand? How important are photographs in Real Estate? If an Orange County photographer creates what amounts to the first impression of your listing by 80% of potential leads, then doesn’t photography of quality becomes a critical aspect of your marketing plan? What about a $22,000 higher Closed NET Price? Is that kind of price difference critical to your business? Then, read on…
Real estate photography can make all the difference in your sale. Anyone involved in selling OC real estate will want to read the point2.com study showing a direct relationship between the count of photos on a listing and DOM (days on market).
Not only that, but the same study further reveals that photograph count can affect the selling price by several percentage points!
From the Point2.com article:
Point2.com Article on Real Estate Photos
Point2 (point2.com) conducted a study monitoring listings over a 30-day period which clearly showed that properties which feature just one photo generated approximately five views and 1.37 leads, while listings displaying 21 or more images received over 77 views and close to 11 leads. Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views.
Another study relating to the number of photos a listing posts compares photos to the number of Days on Market (DOM). The findings show that listings with more photos sold faster. This is the shake down on the photos to Days on Market (average) analysis.
- 1 photo = 70 DOM
- 6 photos = 40 DOM
- 16-19 photos = 36 DOM
- 20 photos max – 32 DOM
And listings with fewer photos sold for less. The Closed NET Price as a percentage of the Original Price also showed a direct correlation. (These findings are based on 2006 numbers and are again estimates.)
- 1 Photo = 91.2% of Original Price
- 6 or more = 95% of Original Price
According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos.
Read the article: The Successful Combination of Photography and Real Estate | Point2 Newsroom
