Orange County Photographers kind of view- a snowy view and green palms surround this Orange County real estate.
Snow Covered View, Surrounded in Green and Blue
Orange County real estate photography taken by Dave Keys. Shot Bracketed at 2 f-stops and photoshop processed using HDR techniques.
visite my Orange County Wedding photographers site.
I recently wrote a post about Orange County SEO on Activerain. I wrote a very short post, barely long enough for Google to index. SEO is such a competitive field in itself that I expected no visible result from one article- only some link value, but I followed the rules for a post. Rules endorsed by Orange County SEO expert, Steve Wiideman. Steve is actually recognized as the top expert in SEO- any general SEO related Google queries will quickly reveal that. One thing that upset the status quo a few weeks ago was the little post I wrote, that for a while, appeared ahead of Steve’s number one spot. Actually, Steve had slipped to number 3 if I remember correctly and I was number 2. The number 1 website may have been one of his other websites. Like any serious Web marketer and strategist, he has more than one. I ran the query a few times on Google because the term, SEO expert is Steve’s territory. Before long the glory of that ranking for my post faded and it retreated to the bottom of the page.
After that it stayed there for several days, moved to page two and sometimes re-appears on page one.
But it started something new. It started a friendly challenge by Steve. You can see his challenge on my original Orange County SEO post, in the comments.
When Steve comments or posts, pay attention because he’s a force to be reckoned with in the SEO world.
One SEO phenomenon which I’ve been following and about which I’ve been postulating a theory, is Google’s recent real time search, which I believe is a sea-change in the Google search algorithm.
This recent observation started something for Steve and I both. I’m taking a different approach to Steve’s Challenge. Steve plans to go the traditional route of posting content to his blog (already done), placing back-links on Twitter, Digg, Stumbleupon, etc. while I’m going to pursue my theory that Google likes fresh content and add to my blogs on the topic of Orange County SEO expert, and SEO in general, every day and see whether Google prefers continuous fresh content over older content with back-links. A little time will tell what’s going on with the Google algorithms and the effect of real time search.
Why does all this matter to you, the small business owner or entrepreneur? Because, in the end, what counts is not your SEO effort, but how you turn that SEO into SEM. Results driven Search Engine Marketing. That’s what really counts- how well your web presence converts into sales.
The top brass at Google may alone know exactly what the impact of real time search is having on the overall Google experience. Perhaps that’s not even entirely true. Google seems almost to have a mind of its own. I’ve watched search results change with the tide on a daily and even hourly basis for my own websites. Sometimes a cached version will show up in results, and then after I’ve added content to a site, a newer, current version of my titles and descriptions appear, only to disappear and revert to older cached versions a few hours later. It all seems to have coincided with the ramp-up and release of real time search, which looks to be nothing less than a complete game changer for SEO and SEM.
The typical small business can do well with relative simplicity in their web design– if they can be found on the web. The purpose of a website for most small business owners revolves around the idea– and the hope, that potential customers will find their products and services on the web and purchase from them.
This means that web design isn’t nearly as important as web exposure. Not only that, but overreaching web design, especially the very crowded arena of Orange County web design, can actually work against the small business owner’s effort to be discovered on the internet by customers. A great looking website that is not oriented toward acquiring new business is about as useful as a Van Gogh on a street corner.
Web optimization is what is important. It’s a mix of formula and art. The formula is straightforward: Analyze, Optimize, Develop and Promote in the words of foremost SEO expert, Steve Wiideman (just type SEO expert into Google- he’s number one). The art is in determining during the analyze phase, just what your potential customers are typing into search engines as they’re trying to solve a problem. Sometimes this is not necessarily the words that describe your product, but rather, the words that describe their problem.
Example: A person is trying to figure out how to build a garden shed to hold his tools. He knows the materials are potentially expensive and he may not have all the tools he needs for the job. He may then type something like “tools for building sheds” into Google, still knowing he may or may not do it himself. A local business has determined that a high percentage of their customers come from the ranks of those who considered doing it themselves first but then decided they’d rather purchase a ready-made installed shed. This business then optimized their “Ready-Made” brand sheds website toward do-it-yourself types with keyword optimization for phrases that are tied down to specific article titles like “Anaheim Shed Building Supplies and Tools Too Costly? Our Ready-Made® Sheds Cost Far Less!” While that is a narrow range of searches, it will catch the eye of everyone who is looking for information on proper tools and supplies for building a shed, especially if they are looking for suppliers in Anaheim, but who may actually be making a decision about whether to build or buy.
Result: The 5 or 10 percent of web searchers on the topic of sheds that find this article are exactly the segment of consumers who are poised to purchase right now.
My specialty is providing this kind of optimization for your small business website in Orange County and elsewhere so that your website design is a design on maximizing profit.
In Orange County it’s easy early on any sunny morning to forget what season it is. Many flowers will continue to bloom through December and some will even in January and February.
This is especially for my sister, Millie who is stuck in Kalispell, MT. The only green there is the conifers and that’s just plain monotone green on white or gray. Orange County enjoys appreciable green all year long and we sometimes forget that most of the country is good and tired of gray and white by the first week of January. I’ll try to include frequent photography from here in Orange County for them here.
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Sundown in Venice. This photo was taken with a mere 1.2MP in 2001 but the light was perfect as the day was ending and we were taking the ferry down the Grand Canal back to our hotel room.
