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Why Video Is The Fastest Way To Your Market – How To Optimize YouTube Video for Google Page One – Orange County SEO Expert Dave Keys

By On · Leave a Comment · In Orange County SEO, Video, YouTube

How do you optimize YouTube video and why would you learn how? What is the difference between SEO for a website and video SEO?

The real answer to both: strategy.

A small business owner has a unique and relatively unknown product and posts a single two-minute video on YouTube to see what happens. This video gets 651 views in its first 34 days (now it’s over 900 and counting 4/25) and traffic to the business owner’s website spikes. The website was perfectly optimized but the big boost in traffic came from this one video. Pretty soon people from other websites referred to the site and people went to the website after watching the video.

YouTube Result For The Video in This Article

The small business owner just took the bullet train to Tokyo while the others are meandering along at standard information superhighway speed limits.

There are real results from this kind of exposure. Sales is numbers. Most businesses can predict a certain sales volume based largely on advertising volume. Present your message to 1000 people and you’ll get X percent of leads and from that, a predictable number of buyers. We’re looking at roughly 600 new impressions a month, meaning 7,000 per year if the video doesn’t get any greater exposure than it is right now, a video that took a couple of hours to produce… is that a good investment of time and resources?

Lets recap.

  1. Cost- about 2 hours to create, edit and post a video.
  2. Exposure- YouTube is the second most searched website on the Internet with traffic that sometimes exceeds Google.
  3. YouTube top results get featured on Google’s web search results pages. Most often on page one.
  4. Many people are attracted to video and will click it first if it appears anywhere on a search result. Some people even search video before or instead of a standard web search.
  5. Video can be passed around over many avenues of social media and even word of mouth. Your video can go viral at any time.

What’s not to like? The SEO advantages of video are in sharp contrast to standard search, especially in markets that have high hurdles to overcome in local competition.

How do you optimize video? It’s easy and almost nobody does it. You optimize video like you optimize a web page. Logical and reasonably proportional distribution of keywords and back-links do the job. The difference? It takes appreciably less back-links to send nearly any video hurtling to the coveted top 10 results on Google. Most times (but not every time) you’ll get a thumbnail of your video in the web search. Getting your video to the top of YouTube is important to achieve the thumbnail but you can get a message that motivates whether or not you get the thumbnail version. Consider a search that yields: “How to Go FROM SALE To SOLD in 30 Days – Fullerton Real Estate and Sales” among all the others that say “Fullerton Real Estate For Sale”. That’s a compelling message and that’s how you should think about your page titles including video pages like YouTube.

Contact Orange County SEO Expert Dave Keys any time for SEO info at 714-924-4422 or 888-216-1231.

Orange County Web Design For Small Business

By On · Leave a Comment · In Orange County SEO

The typical small business can do well with relative simplicity in their web design– if they can be found on the web. The purpose of a website for most small business owners revolves around the idea– and the hope, that potential customers will find their products and services on the web and purchase from them.

See full size image

This means that web design isn’t nearly as important as web exposure. Not only that, but overreaching web design, especially the very crowded arena of Orange County web design, can actually work against the small business owner’s effort to be discovered on the internet by customers. A great looking website that is not oriented toward acquiring new business is about as useful as a Van Gogh on a street corner.

Web optimization is what is important. It’s a mix of formula and art. The formula is straightforward: Analyze, Optimize, Develop and Promote in the words of foremost SEO expert, Steve Wiideman (just type SEO expert into Google- he’s number one). The art is in determining during the analyze phase, just what your potential customers are typing into search engines as they’re trying to solve a problem. Sometimes this is not necessarily the words that describe your product, but rather, the words that describe their problem.

Example: A person is trying to figure out how to build a garden shed to hold his tools. He knows the materials are potentially expensive and he may not have all the tools he needs for the job. He may then type something like “tools for building sheds” into Google, still knowing he may or may not do it himself. A local business has determined that a high percentage of their customers come from the ranks of those who considered doing it themselves first but then decided they’d rather purchase a ready-made installed shed. This business then optimized their “Ready-Made” brand sheds website toward do-it-yourself types with keyword optimization for phrases that are tied down to specific article titles like “Anaheim Shed Building Supplies and Tools Too Costly? Our Ready-Made® Sheds Cost Far Less!” While that is a narrow range of searches, it will catch the eye of everyone who is looking for information on proper tools and supplies for building a shed, especially if they are looking for suppliers in Anaheim, but who may actually be making a decision about whether to build or buy.

Result: The 5 or 10 percent of web searchers on the topic of sheds that find this article are exactly the segment of consumers who are poised to purchase right now.

My specialty is providing this kind of optimization for your small business website in Orange County and elsewhere so that your website design is a design on maximizing profit.

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