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A testimonial is always a strong buyer reinforcement. This coupled with specific geo-targeting creates a strong impact on buyers just as they are most engaged in that zone of decision.
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Shot entirely on an iPhone (and one without the desirable stabilization on most newer phones) Taking plenty of images and video clips allows you to create content that is available ONLY where you choose to reveal and release it. Get people to your website and sales funnel with the lure of exclusive video.