Get Found Now
If you are operating a small business of any kind, it’s easy to feel overwhelmed by the big guns in SEO, but I can help you get found now. Strategies for small business tend to be localized and if you’re a local business, Google is, simply put, in your corner. There are numerous ways to get found quickly online right alongside the major players. There’s usually enough room on page one for a carefully crafted online marketing campaign with keywords that people search every day to get found fast and call customers to action now.
I recently heard, “You don’t market a niche by thinking about what people want- you market a niche by giving people what they’re asking for.” Discovering the niche for your business is rather straightforward. Using Google’s Adword Keyword tool, you can tell exactly what people are asking for. It’s free and it can make you a lot of money.
Getting found is really about placing yourself in the path of the highest number of possible searches. There are basically three approaches to this:
1. Choose a search term that has little or no competition that is also the target of people ready to buy or commit. An example of this is a search for: “Father’s Day gift BBQ accessory”, a short SEO campaign I launched for one of my clients that put their website in position #2 for this phrase and similar ones. This indeed generated extra traffic to their website in advance of Father’s Day. This required little more effort than thinking of a specific problem that people would want to solve in a way that competitors didn’t think of. This is done by solving a problem with your answer rather than simply presenting a product that people may not even be aware of. My horrible, but effective video is #1 for the same kind of strategy- solving a problem with a new product, “best way to clean a bbq” has yielded 22,000 and growing views of the YouTube spot for Grill Stones, a product most people don’t know about.
2. Choose a search term that matches what you offer but that has lots of competition from others. Example: “Orange County Photographers.” I have been on and off of page one for this term as time permits for me to build fresh back-links for the term. Websites on page one typically have thousands of back-links from hundreds of domains. This is the nature of the game when SEO and competition collide and it will continue indefinitely. Creating all the content in the world will not change this fact or the usual lineup. Blog every day or once every three months but your website will only rank on page one if you build back-links. No amount of SEO content creation will help you get found now or ever. You will get on page one, only with back-links. No amount of blogging will change that fact.
3. Finally, you can choose some phrase mid-way between the very narrow and infrequently searched term and a more general, but still specific term with less back-link competition than the most broad terms. Keyword research and experimentation yield the best results for this strategy, and do yourself a favor and be careful who you share your found nuggets with. Competitors will go after your success.
Search Engine Marketing strategies made simple: Email or call davekeys@gmail 888-216-1231
