Real Estate SEO – A Complete Guide

Real Estate Search Engine Optimization Expertise Here In This Post

Definition of Real Estate SEO – What Exactly Is It?

Why Do You Need SEO for Real Estate?

What is Included in our Real Estate SEO Services

Keyword Research is more important than ever

An Effective SEO Strategy for Real Estate Websites Will Get You Traffic and Leads Online

Importance of Improving User Experience When It Comes to Real Estate SEO

When it comes to real estate SEO, on-page optimization is crucial.

Real Estate SEO – How Good Is Your Content, Really?

Even now, in real estate SEO, link building still works. If done right.

Topical Clusters – Google Taxonomies & Entities

Always Get Local With Local Optimization For Real Estate SEO

What Is Real Estate SEO Defined?

Real estate SEO is the process of optimizing a website for the purpose of earning higher web traffic levels and improving the visibility of a real estate business in search engine results pages (SERPs). The goal of real estate SEO is to attract more visitors to a website through the organic, or unpaid, search results of search engines such as Google, Yahoo!, and Bing.

That’s a lot of word salad, even though it’s right. In essence, SEO for real estate means getting found first on page one of Google when a home buyer or seller is most likely to contact a real estate agent. That is the time to get visible in real estate searches!

Why Do You Need SEO for Real Estate?

SEO for real estate can be a complex and ever-changing field, but it is important for anyone who wants their real estate business to be visible online. Especially with competition like Zillow, Redfin, and other national brands, real estate SEO is more important than ever.

There are many different factors that go into real estate SEO, from on-page optimization and website content to link building and local SEO. It can be a lot to keep track of, which is why it’s often helpful to hire an experienced SEO company that specializes in the real estate industry.

At Dave Keys Media, we have over a decade of experience helping real estate businesses just like yours with their SEO. We know what it takes to get results in the ever-changing world of search engine optimization, and we’re here to help you every step of the way.

What is Included in our Real Estate SEO Services?

It really depends on what you need in your business. We will work with you to determine the best keyword targets for your business and then craft content that is customized to your business and designed to rank well in search engines. Our team has extensive experience in all aspects of SEO, from on-page optimization to link building to technical SEO. We will also help you to create high-quality content that will engage your audience and encourage them to take action. In addition, we will track your progress and adjust our approach as needed in order to ensure that you are getting the most out of our services. Contact us today to learn more about how we can help you grow your business. You can call and leave a message if you want to get serious about a strategy for your business. 714-222-7961. Leave a message and I’ll get in touch.

You need a winning SEO Strategy for Real Estate to get traffic and leads from your website.

If you’re not on the first page of search results, you’re losing out on valuable leads. More than 80% of buyers start their home search online, and if your website isn’t optimized for search engines, you could be missing out on a lot of potential business.

When it comes to real estate SEO, keyword research is absolutely necessary.

If you’re in the business of buying or selling real estate, then you know that Page One is where you want to be. And if you’re not on Page One, then you’re not going to get any traffic. That’s why keyword research is so important when it comes to real estate SEO. You need to find the right keywords that potential buyers are using when they search for properties like yours. Once you have those keywords, you can use them throughout your website and get Page One rankings on Google for a lot of less competitive keywords that still get traffic from people with the intent to hire a real estate agent. And once you’re on Page One, you’ll start getting specific niche traffic away from listing aggregators like Zillow. So if you’re not doing keyword research, then you’re missing out on a lot of traffic and a lot of potential customers.

Importance of Improving User Experience When It Comes to Real Estate SEO

User experience is important when it comes to any website, but it is especially important when it comes to real estate SEO. After all, nobody likes looking for a new home, and the process can be made even more daunting by websites that are difficult to use or that don’t provide the information that users are looking for. Zillow isn’t always the answer, and sometimes people just want to talk to a real person. This is where real estate SEO comes in. By optimizing your website for search engines, you can improve your chances of appearing in the top results for relevant keywords. And, by making sure that your website is user-friendly and informative, you can convert those visitors into leads. In other words, improving your real estate SEO can help you to close more deals.

When it comes to real estate SEO, on-page optimization is crucial.

There’s no question that SEO is essential for anyone looking to get their website noticed by potential customers. But with constantly changing algorithms and ever-evolving best practices, it can be difficult to keep up. One thing that remains constant, however, is the importance of on-page optimization. This is the process of making sure your website is optimized for both search engines and users, and it’s an important part of any successful SEO strategy.

On-page optimization starts with choosing the right keywords. These are the terms that potential customers are searching for, and you want to make sure your website appears when they search. Once you’ve selected your keywords, you’ll need to incorporate them into your website content in a way that is both natural and effective. This includes titles, descriptions, meta tags, and more. Google’s algorithm is constantly changing, but by focusing on on-page optimization, you can help ensure that your website always appears on page one.

For Real Estate SEO, Website Content is Nearly Everything.

The whispered secrets of the real estate industry back in the 80s and 90s are now well known; those who control the market make their money off of the uninformed masses. The real estate agent was the monastic monk that held all the literature (listings), all the keys (literally), and all the information. Today, that is no longer the case. Today, you can actually go tour a home, virtually or sometimes even in person, with no agent present. The internet has allowed for a free flow of information, and it’s now widely perceived and believed that real estate agents don’t necessarily offer anything that buyers can’t find on their own. So what does this mean for you? How do you combat that meme that is often the reason so many people start out with Zillow and all the also-ran aggregators?

It means that content is now more important than ever. If you want to succeed with real estate SEO, you need to create content that is informative, helpful, and engaging especially on a local level. Remember, in the land of the blind, the one-eyed man is king. You are more of an expert than almost everyone on your local communities. You can already answer questions about your market areas that few else can or more importantly, no one else does, at least not as well as you. You can create content that meets the needs of sellers and buyers that Zillow has no clue how to answer in any meaningful way. This content needs to be optimized for search engines so that potential customers can find it when they are looking for a new home or when they are looking for an agent to contract with to sell their home. But more importantly, it needs to be well-written and informative, so that when potential customers do find your content, they will want to work with you.

Think about it this way; if someone is looking for a new home in your area, and they want to know things about the community that will help them decide where to buy, and they come across an article on your website that is helpful and informative, they are much more likely to contact you than if they found an article on another website that was poorly written and offered no new (to them) information. Content is king, and if you want to succeed with real estate SEO, you need to make sure that your website is full of high-quality, informative content.

Define High Quality – It Starts With Topical Taxonomy Or Clusters

That is why it should come as no surprise that one of the best ways to get ahead in real estate is by ensuring that your website’s content is top-notch. This can be accomplished by utilizing a technique called “topical clusters”. 

Topical clusters are a series of blog posts or webpages that are all centered around a single, specific prime keyword. For example, if you were trying to rank for the keyword “luxury condos in Toronto”, you would want to have a series of blog posts and web pages that all used this keyword (and variations of it) throughout. By doing this, you are not only increasing the chances that your website will show up when someone searches for this term, but you are also providing them with information that is relevant and useful. 

The bottom line is this: if you want to succeed in real estate SEO, content is nearly everything. Make sure that you are utilizing topical clusters (or another similar technique) in order to give yourself the best chance at ranking high on search engines and attracting potential clients.

Link Building Still Helps In Real Estate SEO

Any real estate agent worth their salt knows that SEO is essential for getting your website seen by potential clients. And although the landscape of SEO has changed dramatically in recent years, one thing remains the same: link building is still an important part of real estate SEO. Links help Google to understand the relative importance of your website, and they can also help to increase your website’s organic traffic. Of course, link building is not as simple as it once was. Gone are the days when you could just throw up a few links and hope for the best. Now, you need to focus on quality over quantity, and you need to make sure that your links are coming from reputable sources. But if you’re willing to put in the work, link building can still be a powerful tool for real estate SEO. In fact, a recent study showed that links are responsible for 32% of all organic traffic. That means that if you want your website to rank well in search results, the right kind of link building is still effective as part of a holistic SEO strategy. There are many different ways to build links, but some of the most effective include guest blogging, directory submissions, citations and social media outreach. By taking the time to build some high-quality links, you can accelerate your websites authority and organic reach resulting in more valuable traffic.

Local Optimization For Real Estate SEO.

Go ahead and take a minute to search Google for real estate agents in your city. Nearly everywhere, you’ll see 3 to 5 Google business profile results at the top of the page. There is always some traffic for this term as well as similar ones like Realtors and Agents, as well as longer terms that imply a question like real estate agents who specialize in something.

How did they get there? There are several important strategies to pursue for this coveted spot that generates a lot of leads who have a strong intent to hire a local real estate agent. These include optimizing the profile itself and a review strategy. You’ll note that often, high-ranking Google Business Profile results have plenty of five-star reviews. That’s not a coincidence. Google wants to show searchers the best possible results, and part of that is based on user feedback in the form of reviews. So if you want to rank in this coveted spot, be sure to focus on getting plenty of positive reviews from your past clients. Optimizing your profile is also important. Be sure to fill out all of the fields and include relevant keywords. You’ll also want to make sure that your NAP (name, address, phone number) is consistent across all of your online listings. By taking the time to optimize your Google Business Profile, you can give yourself a big boost in local search results.

Mobile-First Indexing For Real Estate SEO.

Mobile-first indexing is an important part of real estate SEO, and it’s something that you need to be aware of if you want your website to rank well in search results. Mobile-first indexing means that Google will index your website based on its mobile version rather than its desktop version. This is important because more and more people are using mobile devices to search the internet, and if your website is not optimized for mobile, it’s likely that you’re missing out on a lot of potential traffic. Fortunately, there are some easy ways to make sure that your website is ready for mobile-first indexing. First, you need to make sure that your website is responsive, meaning that it will adjust to fit any screen size. You also need to make sure that your website loads quickly, as Google has stated that page speed is a ranking factor for mobile searches. Finally, you need to make sure that your website is optimized for voice search. This is important because more and more people are using voice assistants like Siri and Alexa to search the internet, and if your website is not optimized for voice, you’re likely missing out on a lot of potential traffic. By taking the time to make sure that your website is ready for mobile-first indexing, you can give yourself a big boost in the search results.