Dave Keys



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Market Focused Copywriting

Getting Your Message to Your Audience and Making More Customers for Your Business is the sole purpose of copywriting.

Now, to gain customers online, you have to do everything.

As good as or better than your competition.

Hi, I'm Dave Keys. It's great to see you’re here!

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From Army Recruiter to Effective Copywriter

Once, I was a recruiter in the US Army. So what does that have to do with effective copywriting?

Military Sales Training

Back in 1988, I was assigned the role of serving as an army recruiter and received sales training from one of the world's top sales trainers. I had no idea I would be any good at sales but that US Army recruiter sales training opened up a new world of sales communication and marketing. I ended up graduating from that intensive training at the top of my class, receiving a certificate and the whole deal complete with a letter in my official file. That’s the way the military does things. 

Guess Who Is An Unreceptive Audience? Mine Sure Was!

What to do about it

I’m sure you can easily guess that an enlistment into the Army isn’t exactly on the bucket list of most high school age young people, yet, selling that very thing as a product to 17 to 20 something generation X prospects was my real-world challenge.

In fact, you may be wondering why you should care about how I learned to sell to an audience that is typically unreceptive and unwilling to listen to an enlistment pitch. Because despite the fact that they wanted almost anything other than to hear from me, the dreaded Army recruiter on a cold call, as a soldier, my military business objective was about numbers. In the US Army Recruiting Command, we had to persuade people to make life altering decisions at a young age- every single month, without fail. And that’s what I did while learning the skills of sales messaging that really persuades someone against the highest odds imaginable.

Crafting a Persuasive Message

Could I handle your copywriting needs with this experience alone? Maybe not. Recruiting is primarily a phone sales activity. But in any kind of selling, the message has to be crafted and it has to command attention and successfully persuade people, usually in an environment  high resistance and objections.

Training with the Greats Like Dan Kennedy

Eventually, selling the Army evolved with another season of my experience when I left the security of a corporate job and had to forge my way ahead in a new economy where my message had to persuade and it also had to reach and communicate with digital consumers on the Internet which I had learned in my corporate job as an IT manager.

Enter the training that can only come from another world-class marketer and copywriter, Dan Kennedy. Dan is an absolute master of the written word. I learned from him how to promote a business that I knew little about at first, search engine optimization. I cut my teeth in marketing just like you, in the crux of launching and running a successful business and I learned to understand my audience perfectly and speak in their language as a matter of success and survival. 

Creating Custom-Made Messaging

I learned that without my clear, explicit communication with a target audience where I speak to them on a level that moves them on an emotional level to take action, they generally do this: nothing. No, that’s not really quite true is it? They often take another action- they head the other way and avoid your message and you, just like those graduating high schoolers did back in my recruiting days.

You don’t want that, do you? You want to speak to an audience who is receptive to you and more importantly, to your offer, your service, and your product. You want a potential, “maybe” customer to transform into a running in through your front door customer because they completely, clearly see how your idea is going to help them get what they want and need. And that's where I come in. With my own crucible of learning the craft of sales messaging for my own personal economic survival and decades of experience in writing and promoting my own business, I create custom-made messaging that speaks directly to your audience, connecting with them on a deep motivating level, making them realize they definitely want to take action right now.

I learned from Kennedy and other direct response marketers how to promote successfully online to target audiences and how to leverage the power of search engine optimization. But more importantly, I learned the art of clear, explicit communication with my intended customers. I learned how to understand my audience perfectly and speak in their language so that they would be receptive to my message and see the value in what I have to offer.

I understand this- that without immediately clear, persuasive communication, your audience is likely, in a single click, to ignore your message and even actively avoid it. That's why I take the time to truly understand your brand and your audience so that I can create messaging that resonates with them and motivates them to stick with you and take action.

So if you want to speak to an audience who is receptive to you, and instantly see how your idea is going to help them get what they want and need, get in touch with me today.

With my learning, training, and research I developed expertise in writing for myself and others in multiple markets from real estate to construction and even chiropractic care, I can create messaging that speaks directly to your audience, building trust and ultimately driving your sales and profits.

I craft messaging that not only speaks to your audience but also persuades them to take action.

Understanding My Audience Or Else

One particular lesson that has stuck with me is the importance of understanding your audience. During my Army recruiter training, I was taught to really learn exactly who the high school is and to identify their needs and pain points as someone about to face the adult world for the first time. This practice of understanding the people who make up the market helps me to create messaging that speaks directly to your customers, building trust and ultimately driving sales.

How I Can Help You Now

I have applied these lessons to my copywriting work, taking the time to get to know your brand and develop a deep understanding of your audience. This enables me to create messaging that resonates with your customers and motivates them to take action.

With my expertise in sales and decades of experience crafting persuasive copy, I can help you achieve your goals by creating messaging that speaks directly to your audience, building trust, and ultimately driving sales. So if you're ready to take your messaging to the next level, get in touch with me today. Don't settle for generic, one-size-fits-all messaging - choose my copywriting service for custom-made messaging that delivers results.

How My Copywriting Helps Your Business Attract Customers

Successful copywriting gives you

  • Increased visibility and exposure in your market to your customers: With effective copywriting, your business can create messaging that resonates with your target audience, reaching your market with the right message produces increased visibility and exposure for your brand.
  • Improved engagement and customer trust: Well-crafted messaging can help your business build trust and credibility with your current and new customers, leading to increased first-time business engagement and repeat business.
  • Higher conversion rates: With messaging that is persuasive and speaks directly to your audience, you can see higher conversion rates, ultimately leading to increased sales and revenue.
  • Enhanced SEO: By incorporating SEO strategies into your website copywriting, you improve your search engine rankings and attract more people to your website.
  • Greater competitive edge: Effective copywriting can help your business stand out from your competitors and differentiate yourself in a crowded marketplace.

Successful copywriting can help your small and local business achieve your marketing goals, build brand awareness, and ultimately drive growth and success.

You know your market is getting more crowded with more businesses getting serious about online presence and digital marketing every day. This is true in every city and every market. You have to stand out more than ever. It’s not enough to have the online equivalent of a laundry list of your products or services and it’s certainly not enough for your website to look like a website version of a billboard or business card. Your business and its website need to sell, effectively, or your prospects will become customers of a business that does.


Contact Dave Keys 

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+1 951 855 6663

“Local Visibility Is Everything For Your Business”

Get visible with online digital marketing